Your back office should do two things for you. Firstly provide you with tools that make difficult or mundane jobs easy and efficient and secondly, provide you with customer intelligence.
These are just some of the tools that will make your life easier and bring insight into your marketing and your customers' actions.
Want to make more of the space on your website? Use the campaign ad manager to promote your own goods and services, or generate revenue by selling space on your website.
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Create various sizes and types of adverts
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Include multiple ads on rotation and control how the different panels change
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Include text, images or rich media
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Report on interaction with the ads - impressions and clickthroughs
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Use disclaimers to convey essential legal information to your users, or to ensure that your users have agreed to your website’s terms and conditions before they browse your content.
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Protect selected pages of your website with a disclaimer
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Make accepting the terms and conditions compulsory before granting access
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Choose where and how often the disclaimer should be shown
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This powerful search option makes website navigation more efficient for your users.
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Specify which elements of your website you want to make searchable, including PDF files and Word documents
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Search results are displayed in terms of relevance to your request
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Websites with masses of information and multiple layers of navigation and sub-navigation can often become overwhelming. Sitemaps produce a simple way of stepping back from the content and seeing what pages are available. Add a ‘breadcrumb’ trail to each of your web pages so your users can see, at a glance, exactly where they are.
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Sitemaps and breadcrumb trails automatically update as your site structure changes
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Make navigation across a complex website simple – great for usability and accessibility
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Automatically submit your sitemaps to search engines this greatly improves your natural search engine rankings
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Whether you have an existing analytics package or would like to create one, YellowTail can easily accommodate analytics tags.
We offer a selection of statistical packages. Choose the right statistics package to suit you depending on your budget, website traffic and reporting requirements, then monitor all your online activity and analyse traffic reports as activity happens, from anywhere in the world.
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