Your website should allow your customers to enquire, subscribe, register, try out, personalise, visualise, calculate, book, respond and purchase.

YellowTail provides a host of interactive features straight 'out of the box' to help make your user experience compelling.

• Calculator

• E-commerce

• Email newsletters

• Events

• Forms, surveys and questionnaires

• Forums

• Online booking system

• Personalisation

• Polls

• Registration and subscription

Calculator

A YellowTail calculator is a customisable tool that can be placed on your website for users to run their own calculations. Use this module to produce calculations for anything from loan repayments to temperature conversions.

• Use complex formulas to create simple calculations for your customers

• Choose from a variety of input types such as drop down boxes or numerical fields

• Enjoy the benefits of free viral marketing by enabling users to email the results of their calculations to a specified email address

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E-commerce

Don’t let potential customers slip away – use a shopping cart system to enable users to purchase products and services direct from your website.

• Easily set up a catalogue of your products

• Set up a shopping cart system with either credit card or paypal payment options

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Email newsletters

Combine your website with your email marketing campaigns. Add a data capture form to your website and automatically synchronise enquiries with your email marketing lists.

• Categorise your respondents depending on their preferences

• Seamless integration with ReportMail our email marketing system for marketeers, ReportMail allows you to easily create and broadcast emails and report on the success of the campaigns

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Events

Promote your events with the YellowTail events module. Use the module’s calendar view for a very visual representation of upcoming and lapsed events.

• Choose how your events are displayed; in either list or calendar form

• Include a title, a snippet and then a link to read more for each event you list

• Use ‘key events’ to give extra emphasis to the most important listings

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Forms, surveys and questionnaires

Forms, surveys and questionnaires are fantastic ways of gaining a better-understanding your audience. YellowTail’s form builder is a flexible tool you can use to build fully-customised forms for a number of purposes.

• Create a form in minutes using any standard form input fields, such as drop-down lists and radio buttons

• Choose whether the form submits to an email address or a database (with the results being downloadable via a CSV file)

• Send your users to a ‘thank you’ page upon completion of the form

• Choose whether you want to make the results of a survey public to users, or keep the results hidden

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Forums

Do you want your website to provide an environment for open discussion? Build communities that trade information, views and opinions on everything related to your industry.

• Well-sourced questions can create lively discussion with up-to-the-minute views from industry leaders

• If you're concerned about content submitted by external users you can monitor forum posts and restrict who has access to create new threads

• With very little internal contribution your website can become an important resource for your industry where like-minded people meet to discuss

• Relevant forums will help optimise your website content to improve your search engine rankings

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Online booking system

This module can be used for all manner of resource allocation, such as meeting rooms or IT equipment.

• Save time and money with our automated booking system

• Prevent double bookings or under-utilisation of resources

• Automatically keep everyone informed of availability

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Personalisation

Our roles based approach allows you to personalise your website so it serves different content depending on your users’ profiles.

• Improve user experience by remembering individual users’ preferences and reduce the need to duplicate information

• Offer your users a ‘remember me’ option so that their login details and preferences are remembered on future visits

• Create and manage many different roles

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Polls

Want to know your audience’s views on something? Adding a YellowTail poll module allows people to voice their opinions on questions you've posted.

• Display live poll results on your website or keep results hidden

• Use vote tracking to ensure entrants can only vote once

• Set an automated closing date for the poll

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Registration and subscription

Do you want to restrict who has access to view pages of your website? Or create a members-only section? Delegate management responsibilities of specific pages to certain users? Use this module to have total control over who can view or edit any element of your website.

• Use a simple checkbox system to add or remove user rights

• Use ‘roles’ to group your users together and assign specific user rights to each role

• Grant rights to edit or view part of a page, a page or a collection of pages

• Use the validation process to restrict access to new users until they have been approved by an administrator

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