At the heart of every great website is great content. It takes effort to create an engaging website, you can't just cut and paste content from print brochures and expect a great user experience. Your content should be made web-friendly and easy for your visitors to use.
YellowTail's suite of publishing modules helps you present content in a range of different formats...
There are a number of reasons why your website should be accessible. In many cases an accessible website is a legal requirement. It ensures you don't exclude any potential users, your website renders correctly on different browsers or media devices and content is both user and search engine friendly.
All YellowTail websites are built using good quality, clean semantic code, which means your website will be:
-
Accessible – as a minimum conforming to WCAG 2.0 Level A. AAA is achievable if requirements necessitate
-
Cross browser compatible – YellowTail sites operate and look great on all major browsers and handheld devices
-
Usable – we follow best practice user-centred design processes to ensure your website works for your target audiences
Back to feature list
Connect with your users, form a community, promote your knowledge and encourage debate with the YellowTail blog module. Use a blog module to post an article and then allow users to leave comments which will display at the end of the article.
Set up blogs or even families of blogs with their own unique set of rules. Using the YellowTail blog module your first blog-post could be online in minutes.
-
Customise the way users view your blog postings; use a calendar, lists, search tools or a combination of all to display and navigate through your postings
-
Control who can view, edit, comment and contribute posts to your blog
-
Blog content can really help boost your search engine rankings
-
Use your blog to promote your knowledge presenting an authoritative view to your website users
Back to feature list
Content sharing
We’ve found most websites have a number of elements that are common across more than one of the pages. For example, you may have a disclaimer that needs to appear at the bottom of every page on your site, or a welcome note on the landing page of each of your microsites.
Without content sharing administering changes can be time consuming, repetitive and arduous. What’s more, there is always the possibility you miss one instance, so that the ‘same’ copy can be inconsistent or even include mistakes.
-
Control site-wide content from a central location - make changes once
-
Save time and increase efficiency when updating information
-
Ensure all incidences of shared content display exactly the same thing – no more omissions or mistakes
Back to feature list
Anticipate the questions your customers might have about your website or company and nip their concerns in the bud with a Frequently Asked Questions section.
- Great customer service
- Include a view count to report how often an answer has been viewed
Back to feature list
Simply and speedily create a glossary of terms. Use this to educate your website users, or to clarify the terms you use in your web pages.
- Add explanations for any terms that require clarification
- Create a ‘Word of the Day’ feature which will randomly generate a glossary term each day
- Automatically link your glossary terms to incidences of the terms as they are used within your pages
Back to feature list
You may wish to make a wide range of literature items available from your website, such as whitepapers or brochures. The literature module provides you with a simple way of publishing and displaying this information.
- Categorise your literature items into sub-groups
- Choose from a number of different ways to link to an item
- Choose which literature items are available from particular areas of your website
- Make your literature items downloadable or restrict them to online viewing
Back to feature list
You can easily update data tables or automatically pull in data feeds to pages so your website is always up-to-date. You can also easily share data modules across a number of pages or even sites so you only have to update the data in one place.
Back to feature list
Our microsite manager takes the pain out of updating content across a number of microsites. Use our microsite management admin suite to control changes and updates from one central location for an entire network of microsites.
Back to feature list
It's easy to update your news the moment it happens, rather than waiting for your web team or design agency to do it for you.
- Submit a brand new item of news in seconds!
- Enter summary information for each article you publish so your visitors can see information at a glance
- Control which pages of your website specific news articles appear on for maximum exposure and targeted publicity
- Broadcast news articles using RSS feeds
Back to feature list
Embrace web 2.0 by publishing any type of media such as podcasts or videocasts directly from your site. Publishing digital media is as quick as adding a line of text to your webpage.
- Add digital media to your page to stream or download
- Include externally sourced media such as YouTube videos with one line of text
- Ensure content is always relevant with instant changes to the digital media you host
Back to feature list
RSS feeds create a direct and almost instantaneous way of communicating with your target audience. Publish RSS messages to share your news or use external RSS feeds to populate your own website.
- Use RSS technology to summarise your own news articles and announcements
- Send notification of updates directly to interested parties
- Incorporate RSS feeds from external resources to effortlessly populate your website with relevant, targeted and current information
Back to feature list
All YellowTail websites generate good semantic code by default, which means it is easily indexed and ranked by search engines. This ensures your pages have the best possible opportunity to achieve great listings across all search engines.
In addition, YellowTail allows you to enter meta-content to each page of your website, such as keywords and descriptions, to further enhance your search engine rankings.
Plus there's a Google sitemap function which will automatically update Google as and when you change your website structure.
Back to feature list
We offer the most powerful text editor available to add content to your website. Simply enter your text into the editor and it will convert it into correct, valid HTML. The rich text editor is used across your site whether you are entering news or updating links.
- Apply page stylings to any text you enter so any links, headings, bullet points, etc will be consistent throughout your website
- Use a built in spell checker to ensure there are no typos
- Use the simple table builder to create HTML tables either for displaying data or to give you extra control over positioning elements within the page
- Copy and Paste from Word and include links, images or rich media, there's an HTML cleanup tool to ensure no unwanted formatting is imported
- Preview text before publishing
- Add additional summary information to each section of text to optimise for internal website searches
Back to feature list