Websites are no longer the static information resources they once were. Five years ago, the large majority of companies would use their corporate websites merely to establish an online identity. The more adventurous web pages would implement forms to interact with their users, but that was about as far as it went. These days the web is different. People expect engaging dynamic content, and they expect to have their say.

YellowTail CMS integrates some of the most popular traits of the "Web 2.0 era", meaning your website can provide the interactive online experience that a user typically expects in 2009. The social web, or Web 2.0, has seen the rise in popularity of blogs, forums and video media. It seems a one way conversation is no longer enough. Web users want to be able to respond to your latest news. They want to be able to engage with your brand and see that their feedback matters. Most importantly, they want their voices to be heard.

Thankfully, YellowTail CMS is well prepared for 2009's latest trends. Our module collection fully embraces the power of the new social web, and your website can become as dynamic and as interactive as you want it to be.

You only have to look as far as Barack Obama's US Presidential campaign to appreciate the significance of Web 2.0 in the public domain. Many would say that Obama's campaign was won on the Internet. Through clever online branding and by reaching out to a wider digital audience, his popularity spread like wildfire. Key social web trends such as blogging, micro-blogging and video broadcasting played major hands in his campaign for change.

Blogs are perhaps the best example of what the social web can do for your online brand. A well implemented corporate blog can do wonders for building a relationship with your visitors - and it will keep them coming back for more. Encouraging public discussion and interacting with your target market directly is great for raising your brand profile. It clearly didn't do too badly for Obama.

The regular addition of web content can also dramatically improve your SEO. Nothing baits Google quite like the trail of new comments and blog posts to index when it returns to your site. Fresh web content means high priority, and you can expect to notice a long-term improvement in your search engine rankings.

YellowTail CMS encourages user feedback by offering commenting for each of your news articles. You can add polls and surveys, publishing the results online to create a more interactive experience for your users. Or why not open up the Web 2.0 doors altogether and allow people to register to an online forum? The ability to extend YellowTail in this way makes it the perfect CMS solution going forward in to the future.