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Search Engine Savvy

Posted on Sunday, February 01, 2009

It seems as though Search Engine Optimisation (SEO) is on the tip of the tongue of every marketing team at the moment. So here are a few notes describing how YellowTail will send your site soaring to the top of the search rankings…

1.    Use the page settings to enter meta data for every single page of your site – control the description of your site on the search engine results pages
2.    Automatically created ‘friendly URLs’ ensure that your key search terms are in your URLs, as opposed to complicated query strings that mean nothing to the search engines such as …/?pid=2258409&op=1&o=5126459&id=506010379…
3.    YellowTail facilitates the easy use of heading tags and ensures that section and module titles are correctly titled for both users and search engines
4.    When inserting images and links users will always be prompted for alt tags
5.    All the code that the CMS generates is semantic and logical
6.    The CMS creates a dynamic sitemap that will automatically adjust as your site’s structure changes

All of these are core features of YellowTail CMS. If you’re interested in how you can further improve your SEO with on-page optimisation, inbound links and index inclusion for example, then please get in touch with a member of our team